Mechanical Requirements
As of 2021
Advertiser hereby agrees to adhere to the following mechanical requirements:
-
Deadlines: Space Closing- 7th day of each month, two months prior to issue date. Material Due- 14th day of each month, two months prior to issue date.
-
Trim and Bleed Sizes: Trim size 8 x 10 3/4. Bleed page size 8-3/4 x 11-1/2. Important illustrations and type matter should be kept 3/8 from trim and 3/8 from gutter.
-
Safety: 1/4” from trim. All elements not intended to trim, such as corner marks and positioning guides, must be located 1/4” outside of bleed dimensions.
-
Method of Printing: Web offset, 4 color process.
-
Printing Materials: Electronic (email) files send to Publisher
-
Depth of Column: 140 lines, three columns to a page- total 420 lines.
-
Binding Methods: Saddle-stitch and perfect-bound.
-
SWOP-recommended standards for advertising material for web offset printing will apply.
-
Proofing: Use Publication Stock conforming to SWOP standards. Standard proofing paper is basic weight paper of 70 (nominal) brightness. Chromalins and match prints are acceptable.
-
Minimum Requirement and Size Unit: Space less than 1/6 page charged line rate. Size unit 14 lines (one inch).
-
Inserts: For insertion information and specifications, contact Publisher.




Rate Card
Full Color Ad for 3 Months
Regular Price
-
Business card
-
1/4 page
-
1/3 page
-
1/2 page
-
2/3 page
-
Full page
-
Inside cover
-
Inside back cover
-
Back cover
$160
$445
$632
$810
$1080
$1500
$3500
$2500
$3000
Discounted Price
$115
$315
$445
$570
$750
$1050
$2100
$1500
$1800